Identifying and Measuring the Importance of the Lawyer’s Personal Brand Elements – A Quantitative Research

Abstract Personal branding represents a very important issue in assessing the value created any activity. Some jobs can’t exist anymore without personal branding. More than that, some existing professional categories have to adapt these days, by adopting strategies, even though past it was no need for that. This article focuses on such category – lawyers. By conducting quantitative research among lawyers, authors tried identify main aspects that compose brand this liberal profession, and, also, measure importance of aspects. bringing into discussion specific creating and maintaining lawyer brand, brings not only theoretical contribution, but, practical one, as valid opinion might be used academia or other The aimed answer following questions: What are issues define lawyers brand?; is each component law services?; most elements when choosing lawyer? findings revealed series interesting conclusions preoccupied their image defining but reputation experience appreciated lawyer.